It started with a simple request from my daughter. She came home one day and showed me the fancy photo-printed name labels her classmates had — the kind sold in premium stationery shops for prices most parents hesitate to pay.
As a mother, I didn't want to say no. But as someone who understood technology, I thought — why should premium have to mean expensive?
So I built SchoolTag — a tool where parents upload their child's photo, pick a fun cartoon character, and get 6 beautiful, print-ready A4 name labels for a fraction of the shop price. That one idea grew into DJ Groups — a small digital studio from Tiruppur, Tamil Nadu, building affordable educational and creative tools for Indian families.
Today we create school labels, educational worksheets, digital planners, birthday invitations, and more — all with the same promise: premium quality, honest prices, made with love for Indian families.